The Crave #6: EatDeux

Good Morning Cravers,

Welcome to our Valentine’s special: we’re sharing our current go-to, crave-worthy, guilt-free cookie dough obsession *or at least Joanna’s.*

Cue this Week’s Wellness Radar: EatDeux

Why we love it? Remember eating raw Pillsbury cookie-dough straight out of the bag and being told *not* to do so… because salmonella and stomach aches? Well today we gift to you the better-for-you cookie dough that you can eat straight from the jar. It’s vegan, low in sugar (sweetened only with maple syrup and coconut sugar), adaptogen-infused, and gluten-free. 

How we enjoy it? Straight out of the jar… Or if you have the self-restraint (unlike Joanna), pop the dough into the oven and allow it to bake for a warm, gooey cookie that won’t give you a stomachache post-indulgence *remember, everything in moderation still applies here!*  

Where to buy it? Directly from the site

Fun fact: Co-founded by two women, Sabeena Ladha and Scout Brisson, as part of a side hustle. They now run with the gig full-time due to their booming success. 

…and now for dessert, some tasty industry news: 

  • The world's first cell-based ribeye steak is here, thanks to Aleph Farms.

  • Mondelez launches a program for early-stage, wellbeing snack brands.

  • Up-and-coming brand we’re watching: Olipop, the healthier (and in our opinion, tastier), soda alternative that will help you stick to your new year's resolutions (are we seriously in February already?!) 

Thanks for reading The Crave, and hit reply or comment below if you have a product you’d like us to highlight! 

From your favorite food friends,

Joanna, also known as @wellwithyael, foodtech investor & certified health coach 

Alex, former healthcare startup operator and current premed student at Columbia